Our audience is a unique group of people we call Global Citizens. They feel connected to the world rather than to one particular nation. Intelligent, open minded and well travelled, they are united by their attitudes and experiences, not by the colour of their passports. Global Citizens are ambitious and successful – but define success more broadly than simply status or material possessions.
These people understand the difference between national news and CNN, and they demand balanced reporting and intelligent analysis of international news stories, reflecting global issues and respecting a multicultural audience.