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Art of Life, hosted by Monita Rajpal, guides consumers through the luxuries life has to offer, examining the craftsmanship, aesthetics and quality of the world’s most opulent industries. The cross-platform sponsorship included the Art of Life programme, highlights on-air, and the Art of Life section online, including Monita's popular behind-the-scenes blog. A co-branded advertising campaign promoted the show online and in print. This multi-faceted approach helped establish Cyprus Tourism as a luxury travel destination and anchored Cyprus Tourism Organization as a prominent player in the luxury tourism market