CNN mediainfo

The purpose of this document is to act as a guide to the range of advertising opportunities available on CNN International.com.

Our specification requirements are designed to embrace the best of the internet and its unique creative possibilities, while ensuring that all advertising complements our users' experience when visiting the world’s leading news site.

By striving to continually improve the CNN user experience, we offer a greater opportunity for your brand and message to be well received.

When reviewing our requirements we ask that you pay particular attention to the following:

Animation cannot continue past 3 loops.
Frame rate must be no more than 18fps.
Expanding adverts must be user-initiated by mouse over or click.
Flash clickTag must be correctly coded.
All creative is required for testing 3 days in advance.

FILE FORMATS: FLASH, GIF, JPG, HTML			POLITE FILE SIZE
Ad Product	Dimensions	Rich Media	Max File Size	Flash	Video	Total File Size
Large Rectangle	336x280	yes	40k	80k	500k/lo bw 1MB/hi bw	120k
Medium Rectangle	300x250	yes	40k	80k	-	120k
Half-Page Ad	336x850 or 300x600	yes	75k	25k	-	100k
Leaderboard	728x90	yes	40k	80k	-	120k
Skyscraper	160x600	yes	40k	80k	-	120k
Rectangle	180x150	yes	40k	80k	-	120k
Button	120x90	yes	15k	85k	-	100k
Half Banner	234x60	yes	20k	80k	-	100k
* Entitlement (New 88x31 guidelines)	88x31	-	5k	-	-	5k
Pop-Under (Special circumstances)	720x300	yes	40k	-	-	40k
All Floating Ads	-	-	80k	160k	-	240k

This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.

Combined file size for initial and polite load is 100k maximum except for in-banner streaming video.

* Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. See your respective ad operations contact for more details.

** All click-through URLs must open in a new browser window.