The purpose of this document is to act as a guide to the range of advertising opportunities available on CNN International.com.
Our specification requirements are designed to embrace the best of the internet and its unique creative possibilities, while ensuring that all advertising complements our users' experience when visiting the world’s leading news site.
By striving to continually improve the CNN user experience, we offer a greater opportunity for your brand and message to be well received.
When reviewing our requirements we ask that you pay particular attention to the following:
| FILE FORMATS: FLASH, GIF, JPG, HTML | POLITE FILE SIZE | |||||
|---|---|---|---|---|---|---|
| Ad Product | Dimensions | Rich Media | Max File Size | Flash | Video | Total File Size |
Large Rectangle |
336x280 |
yes |
40k |
80k |
500k/lo bw 1MB/hi bw |
120k |
Medium Rectangle |
300x250 |
yes |
40k |
80k |
- |
120k |
Half-Page Ad |
336x850 or 300x600 |
yes |
75k |
25k |
- |
100k |
Leaderboard |
728x90 |
yes |
40k |
80k |
- |
120k |
Skyscraper |
160x600 |
yes |
40k |
80k |
- |
120k |
Rectangle |
180x150 |
yes |
40k |
80k |
- |
120k |
Button |
120x90 |
yes |
15k |
85k |
- |
100k |
Half Banner |
234x60 |
yes |
20k |
80k |
- |
100k |
* Entitlement (New 88x31 guidelines) |
88x31 |
- |
5k |
- |
- |
5k |
Pop-Under (Special circumstances) |
720x300 |
yes |
40k |
- |
- |
40k |
All Floating Ads |
- | - | 80k |
160k |
- |
240k |
This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.
Combined file size for initial and polite load is 100k maximum except for in-banner streaming video.
* Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. See your respective ad operations contact for more details.
** All click-through URLs must open in a new browser window.